The Factory Music Group: Engaging a global audience from Greece

  • 25/05 11:30 - 11:45

The Factory Music Group: Engaging a global audience from Greece

The music industry is evolving faster than ever, creating both unprecedented opportunities and new challenges for independent artists, labels and music entrepreneurs. In this session, The Factory Music Group will explore how technology, artificial intelligence, data and strategic partnerships are reshaping the way music businesses are built and scaled. Drawing on real-world experience working with independent labels, rights holders and music startups, we’ll share practical insights into catalogue management, audience development, digital platforms and building sustainable businesses that can compete globally.

More than just a discussion about technology, this presentation is about empowering the next generation of music businesses. We’ll examine how collaboration between founders, investors, music professionals, technology companies and policymakers can unlock innovation across the music ecosystem. Whether you’re an artist, label owner, startup founder or industry professional, you’ll leave with actionable ideas and a clearer understanding of how to navigate—and thrive in—the future of the independent music industry.

Chris Hocking (UK/GR)
Founder, The Factory Music Group
Alex Cylwik (UK)
Co-founder, The Factory Music Group
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